Which of the following is NOT considered an element of layout?

In advertising design, layout refers to the arrangement of visual elements on a page or screen. This includes how text and images are placed in relation to one another to create a cohesive and effective design.

Body type, display type, and whitespace are all fundamental components of a layout. Body type refers to the standard text used in the main portion of the design, while display type is often larger and more attention-grabbing, used for headings or important information. Whitespace, or negative space, is the unfilled space around and between elements, which plays a crucial role in making designs more visually appealing and easier to read.

Visual movement, on the other hand, describes how the viewer's eye travels through the layout and interacts with the different elements. While it is an important aspect of design that can impact the effectiveness of a layout, it does not constitute a specific element of layout like the others do. Therefore, visual movement is not categorized as one of the core elements of layout itself, making it the correct choice in this context.