Which of the following best describes brightness in a color?

Brightness in a color is best described as the degree to which a color reflects light. This characteristic refers to how light or dark a color appears and is influenced by the amount of light that is reflected from the surface of the color. A brighter color will reflect more light and appear more vivid, while a less bright color can look duller or more muted due to lower light reflection.

Understanding brightness is essential in advertising design, as it can significantly impact the mood or feel of a design. Bright colors tend to convey energy and vibrancy, making them effective for attracting attention. In contrast, darker colors may evoke a sense of sophistication or seriousness. Hence, being aware of brightness is critical for creating effective visual communication.

The other options describe different properties of color. Adding grey to a color affects its saturation and can lead to a muted appearance, while the overall hue refers to the color itself and the specific shades, tints, or tones. The position of a color on the color wheel relates to its relationship with other colors, rather than how light it appears. Each of these aspects contributes to our understanding of colors, but brightness specifically deals with the light reflection qualities of a color.