What type of measurements describe the size of printed type?

The size of printed type is described in points. A point is a unit of measurement commonly used in typography, where one point is equal to 1/72 of an inch. This system allows designers and typographers to specify the size of text clearly and uniformly, making it easy to communicate font sizes across different applications and formats.

While inches, centimeters, and picas can be used in various contexts when dealing with print materials, points are specifically tailored for measuring type size. Picas are also used in typography, primarily to measure layout dimensions like line length and overall spacing, but the primary unit for font size remains points. Understanding this terminology is crucial for anyone working in advertising design, as it affects readability and overall design quality.