What measurement system is predominantly used in the graphic communication industry?

In the graphic communication industry, the point system is predominantly used because it provides a standardized way to measure type sizes and other graphic elements. The point is a measurement unit that is commonly used to quantify font sizes; for instance, a font size of 12 points indicates the height of the characters. The precision of the point system allows designers to communicate size specifications clearly across different tools and media.

Utilizing the point system is particularly advantageous for consistency in print design, as it aligns well with the traditional practices of typography, enabling designers to achieve desired aesthetics in printed materials.

While other systems like the Imperial System, SI Metric System, or Basic Decimal System may be used in various fields, they are not as standardized or practical for the specific needs of graphic design, particularly when it comes to typography and layout design. This is why the point system remains the industry standard, focusing on the needs and conventions of graphic design professionals.