What is the primary focus of typography in advertising design?

Typography in advertising design primarily focuses on the clarity and effectiveness of written communication. Effective typography ensures that text is legible, appropriately sized, and aligned in a way that enhances the overall message of the advertisement. It plays a crucial role in conveying the tone of the message, guiding the reader’s attention, and making sure that the language is not only understandable but also engaging.

Good typography can differentiate a brand or campaign by creating a visual hierarchy that helps to direct the viewer's eyes to the most important elements. Font choice, spacing, and arrangement can influence how the text is perceived, which significantly impacts the overall effectiveness of the advertisement in delivering its intended message. Therefore, prioritizing clarity and communicative effectiveness in typography is essential for creating successful advertising designs that resonate with the target audience.