What does the embossing process create on a substrate?

Prepare for the SkillsUSA Advertising Design Test. Practice with our flashcards and multiple choice questions, each question has hints and explanations. Ace your exam with confidence!

The embossing process is a specialized technique used in printing and design that creates a raised image or design on a substrate. This is achieved by pressing the substrate against a die or mold, resulting in a three-dimensional design that stands out from the surface. This effect not only enhances the visual appeal of the printed material but also adds a tactile quality that can engage the viewer’s sense of touch. The raised areas can highlight specific elements of the design, making it an effective method for branding materials, packaging, and promotional items.

The other options describe different finishing techniques: a flat, matte finish is typical of processes like matte lamination or non-glossy printing; a series of colored designs might refer to techniques such as lithography or screen printing; and a texture similar to perforation relates to methods that create holes or patterns in the substrate, but do not raise the material. Each of these alternatives serves different purposes in design but does not represent the unique characteristic of embossing.

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