What does 'Illustrations' refer to in the context of design?

Prepare for the SkillsUSA Advertising Design Test. Practice with our flashcards and multiple choice questions, each question has hints and explanations. Ace your exam with confidence!

In the context of design, 'Illustrations' primarily refers to images that serve to visually support text content. These images can help convey complex ideas more clearly, enhance the storytelling aspect of the text, and create a more engaging experience for the audience. Illustrations can take various forms, including drawings, paintings, digital images, or even diagrams, all intended to enhance the understanding and aesthetic appeal of the accompanying text.

The importance of illustrations lies in their ability to break down barriers of language or comprehension, making information more accessible and visually stimulating. They can also provide a branding element to a design, making it more memorable. This supportive role is distinct from decorative text styles, which do not convey visual information but rather engage with typography, or colors that are essential for adding emotional resonance or atmosphere but do not specifically relate to the concept of illustrations.

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