What does basis weight indicate?

Basis weight is a term specifically used in the paper industry to refer to the weight of a ream of paper. It typically indicates the weight in pounds of a standard ream (which consists of 500 sheets) of paper cut to a specific size. This measurement helps in identifying the thickness and sturdiness of different types of paper, impacting its suitability for various printing and design applications. For instance, heavier basis weight papers are often used for projects requiring durability, like business cards or postcards, while lighter weights may be more appropriate for everyday printing tasks.

Other aspects such as the color quality of an image or the clarity of an image relate to different characteristics of printed materials, but they do not pertain to the measurement of paper density or thickness as defined by basis weight. Therefore, understanding basis weight is crucial for designers and printers when selecting the appropriate material for their projects.