What are complementary colors?

Complementary colors are defined as those that lie directly opposite one another on the color wheel. This means that when paired together, they create a strong visual contrast and can enhance each other’s vibrancy. For instance, classic examples include blue and orange, red and green, and yellow and purple. When used in design, complementary colors can grab attention, highlight important elements, and create dynamic visuals.

The pairing of these colors can also have practical applications in various design fields, such as advertising, where striking contrasts can make messages more impactful. Understanding complementary colors is crucial for effective color theory and application in design projects, as it can significantly influence the aesthetic appeal and emotional response of the audience.