In printing terms, what does 'run' refer to?

The term 'run' in printing refers to the actual operation of producing a quantity of printed materials, which can include anything from brochures to business cards. During a 'run', the printing press operates to generate the desired number of copies from the prepared design. This phase is crucial because it encompasses all activities related to the physical creation of printed products after the design and setup stages have been completed.

Understanding this concept is essential for those involved in the printing process, as it highlights the transition from pre-press work—such as design and setup—to the active generation of prints. Each run may vary in length depending on the order quantities and the complexity of the printing job, making this term a fundamental part of print production terminology.